Incogni
Beginner RecommendedIncogni is our recommendation in the Personal Data Removal category. Automatically sends and renews removal requests to hundreds of data brokers. Solid European coverage, made by Surfshark.
Information verified on July 22, 2026
Description
Incogni contacts data brokers and people-search sites that hold your profile on your behalf, then sends them removal requests under the GDPR and equivalent laws. The service follows up and renews these requests continuously, because brokers often rebuild their databases. Made by Surfshark (Nord Security group), it covers the US, Canada, the UK, the European Union and Switzerland, one of the few offerings with real European coverage. The dashboard shows progress request by request. Everything it does, you can do yourself for free through the right to erasure: Incogni sells you saved time and long-term tracking, not a power you wouldn't otherwise have.
My take
I list it because its European coverage is real, but let's be clear: in the EU, the essentials can be done for free via the GDPR. Pay for the time saved, not out of fear that you couldn't do it yourself.
Key features
- Automated removal requests
- Continuous renewal
- EU / GDPR coverage
- Tracking dashboard
- Family and unlimited plans
- 58% off annual through this site
Strengths
- + Real European coverage (GDPR), not just the US
- + Requests sent and renewed automatically, with no effort from you
- + Clear dashboard, request-by-request tracking
Weaknesses
- − Paid and recurring, for work you can do yourself for free in the EU
- − Closed source: you entrust it with your identity and the list of brokers to contact
- − No guarantee of results: a broker can refuse or rebuild your profile
Recommended for
- Automating repetitive GDPR work you won't do by hand
- Maintaining removal over time, not just once
- Reducing cold calls and exposure in case of a breach
Comparison
Incogni is the most relevant in Europe thanks to its GDPR coverage and contained price. DeleteMe goes further with human follow-up and detailed reports; Optery provides screenshot proof but stays US-focused.
Want the complete guide?
“Vivre sans Google” (in French) covers the full journey, service by service, with step-by-step migration guides.
Forthcoming 22/10/2026 from Éditions Eyrolles
Frequently asked questions
How much does Incogni cost?
Individual plan: around $16/month monthly, or around $8/month billed annually (~$96/year). Through this site's referral link, 58% off annual plans. Family and "Unlimited" (unlimited removals) plans also available. 30-day money-back guarantee.
Is migrating to Incogni difficult?
Estimated difficulty: Easy (1/5). No migration: you create an account, enter your identity, and Incogni handles the requests. Setup in a few minutes.
Who is Incogni for?
People who want to reduce their exposure at data brokers without spending hours writing GDPR letters. Ideal for automated, long-term follow-up.
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Also read
Incogni or DeleteMe: which data removal service?
Two services to erase your data from brokers. Incogni, better covered in Europe and cheaper; DeleteMe, older, with human follow-up and reports. Verdict by profile.
Incogni or manual removal: should you pay to erase your data?
Incogni automates removal requests to data brokers; the GDPR lets you do them yourself, for free. What you actually pay for, and for how much saved time.