Incogni or DeleteMe: which data removal service?
Incogni is the most relevant in Europe: real GDPR coverage, full automation, around €8/month. DeleteMe, older, bets on partially human follow-up and detailed quarterly reports, but its coverage stays US-centred and its price is higher (≈ $129/year). For a European user, Incogni is usually the better starting point.
Information verified on July 22, 2026
Two data removal services, two philosophies. Incogni, made by Surfshark, plays automation and European coverage. DeleteMe, one of the oldest in the field, bets on human follow-up and reports. Both erase your profile from data brokers. The question is which one fits your situation, especially seen from Europe.
The match at a glance
| Criterion | Incogni | DeleteMe |
|---|---|---|
| Price | ≈ €8/month annually (58% off via this site’s link) | ≈ $129/year for one person |
| European coverage | Real (GDPR, EU and Switzerland) | Limited, US-centred |
| Automation | Full, requests renewed in a loop | Partially human |
| Reports | Dashboard, per-request tracking | Detailed quarterly reports |
| Age | Launched by Surfshark in 2022 | Pioneer of the field |
| Publisher | Surfshark (Nord Security) | Abine |
What Incogni does better
Europe and price. For a French user, this is decisive: Incogni handles European brokers by relying on the GDPR, where DeleteMe stays built for the US market. It is also markedly cheaper (around €8/month annually, with 58% off via this site’s link), and its automation is total: requests go out and renew with no intervention.
Backsliding follow-up is built in: when a broker rebuilds its profile, Incogni re-contacts it. You keep control via a dashboard showing progress request by request.
What DeleteMe does better
Human follow-up and readability. DeleteMe has been around far longer and built its reputation on partly manual handling, with quarterly reports detailing where your data was found and removed. Its public opt-out guides are useful even without a subscription.
For a profile heavily exposed on US people-search sites (an expatriation, activity in the United States), its historical coverage of that market takes the lead. The trade-off: a higher price and less relevance in Europe.
Verdict
Choose Incogni if you are in France or Europe and looking for the best coverage-to-price ratio. It is my default starting point for a European reader: full automation, GDPR, contained price.
Choose DeleteMe if you are heavily exposed in the United States, or if human follow-up and detailed reports matter to you more than price.
One reminder before you reach for your card: both services automate a free right. Before paying, check whether manual removal via the GDPR wouldn’t be enough for you. All the options: the personal data removal category.
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Frequently asked questions
Incogni or DeleteMe: which for France and Europe?
Incogni, in most cases. Its coverage of European data brokers is more complete, it relies on the GDPR and costs less. DeleteMe stays heavily oriented toward US sites. Both entries are in the personal data removal category.
Does DeleteMe justify its higher price?
If you want more human follow-up and readable reports listing where your data was found and removed, yes. For European coverage at the best price, no: Incogni does the same groundwork for less.
Can these services remove everything?
No. Neither guarantees total erasure: some brokers refuse, others rebuild their database. They reduce your exposure and maintain it over time. And remember: they automate a right to erasure the GDPR grants you for free.
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